brand designer and strategist hybrid

coaxing magic out of pixels and people since 2013

brand designer and strategist hybrid

coaxing magic out of pixels and people since 2013

Aren't business problems ultimately human problems? <br> I look for the emotional truth hiding inside every brief, <br>then translate that insight into work that moves people <br>and drives business forward.
Aren't business problems ultimately human problems? I look for the emotional truth hiding inside every brief, then translate that insight into work that moves people and drives business forward.
Aren't business problems ultimately human problems? <br> I look for the emotional truth hiding inside every brief, <br>then translate that insight into work that moves people <br>and drives business forward.
Aren't business problems ultimately human problems? I look for the emotional truth hiding inside every brief, then translate that insight into work that moves people and drives business forward.
Aren't business problems ultimately human problems? <br> I look for the emotional truth hiding inside every brief, <br>then translate that insight into work that moves people <br>and drives business forward.
Aren't business problems ultimately human problems? I look for the emotional truth hiding inside every brief, then translate that insight into work that moves people and drives business forward.

About me

I've spent a lifetime collecting perspectives in unexpected places. I'm a California-based creative with over a decade of experience in agency, freelance, and in-house roles. I've worked with clients in food, hospitality, and tech, becoming an armchair expert in everything from hot dogs to healthcare.

I studied history and philosophy until I was told to choose a real major, so I chose art school. I've been a yoga teacher, a college professor, and a yoga college professor. An art director who makes websites. A system designer who writes copy. And a strategist who nerds out on typography. My favorite role is the one that helps others succeed, even if it means changing my hat every single day.

Today, I'm at Esri leading a team of designers. And I plan to keep going until the robots take over.

Capabilties

Strategy

Strategy

Brand Strategy
Research & Analysis
Narrative & Storytelling

Brand Strategy
Research & Analysis
Narrative & Storytelling

Creative

Creative

Campaign Strategy
Brand Identity
Art Direction
Packaging Design
Print & Digital Advertising

Campaign Strategy
Brand Identity
Art Direction
Packaging Design
Print & Digital Advertising

UX UI

UX UI

Web & Product Design
Design Systems
CMS Migrations

Web & Product Design
Design Systems
CMS Migrations

AI

AI

AI Agent Development
API Integrations
Workflow Automation

AI Agent Development
API Integrations
Workflow Automation

Clients

Tech

Tech

Esri
Toshiba

Esri
Toshiba

Food & Beverage

Food & Beverage

Apollo Performance
Chicken of the Sea
Dole Fruits and Vegetables
Mimi's Café
Nékter Juice Bar
Papa Johns
Wienerschnitzel
Yogurtland

Apollo Performance
Chicken of the Sea
Dole Fruits and Vegetables
Mimi's Café
Nékter Juice Bar
Papa Johns
Wienerschnitzel
Yogurtland

Health & Wellness

Health & Wellness

Smile Brands
St. Joseph Health
Purple Yoga

Smile Brands
St. Joseph Health
Purple Yoga

Hospitality

Hospitality

Hilton Garden Inn

Hilton Garden Inn

Real Estate

Real Estate

Irvine Company

Irvine Company