Creative Leader & Strategist coaxing magic out of pixels and people since 2013

Creative Leader & Strategist coaxing magic out of pixels and people since 2013

When brands solve business problems with human solutions, <br> they put something truly valuable into the world. <br>I find the human truth hiding in every brief, <br>and translate that insight<br> into meaningful, memorable work.
When brands solve business problems with human solutions, they put something truly valuable into the world. I find the human truth hiding in every brief, and translate that insight into meaningful, memorable work.

About me

I'm a California-based creative with over a decade of experience in agency, freelance, and in-house roles. I've worked with clients in food, hospitality, and tech, becoming an armchair expert in everything from hot dogs to healthcare. I've led pitches, launched brands, and seen campaigns through from brief to production.

I've spent a lifetime collecting perspectives in unexpected places. I studied history and philosophy until I was told to choose a real major, so I chose art school. After that, I was a yoga teacher, then a college professor, then a yoga college professor. An art director who makes websites. A UX/UI designer who writes copy. I've worn a lot of hats (and kept most of them).

Today, I'm at Esri leading a team of designers. And I plan to keep going until the robots take over.

Capabilties

Strategy

Strategy

Brand Strategy
Research & Analysis
Narrative & Storytelling

Brand Strategy
Research & Analysis
Narrative & Storytelling

Creative

Creative

Campaign Strategy
Brand Identity
Art Direction
Packaging Design
Print & Digital Advertising

Campaign Strategy
Brand Identity
Art Direction
Packaging Design
Print & Digital Advertising

UX UI

UX UI

Web & Product Design
Design Systems
CMS Migrations

Web & Product Design
Design Systems
CMS Migrations

AI

AI

AI Agent Development
API Integrations
Workflow Automation

AI Agent Development
API Integrations
Workflow Automation

Clients

Tech

Tech

Esri
Toshiba

Esri
Toshiba

Food & Beverage

Food & Beverage

Apollo Performance
Chicken of the Sea
Dole Fruits and Vegetables
Mimi's Café
Nékter Juice Bar
Papa Johns
Wienerschnitzel
Yogurtland

Apollo Performance
Chicken of the Sea
Dole Fruits and Vegetables
Mimi's Café
Nékter Juice Bar
Papa Johns
Wienerschnitzel
Yogurtland

Health & Wellness

Health & Wellness

Smile Brands
St. Joseph Health
Purple Yoga

Smile Brands
St. Joseph Health
Purple Yoga

Hospitality

Hospitality

Hilton Garden Inn

Hilton Garden Inn

Real Estate

Real Estate

Irvine Company

Irvine Company