Brand builder and creative leader with over a decade of experience in agency, freelance, and in-house roles.

Brand builder and creative leader with over a decade of experience in agency, freelance, and in-house roles.

Brand builder and creative leader with over a decade of experience in agency, freelance, and in-house roles.

Every brief contains a human truth. A deeper insight into what people actually need and why it matters to them. Strategic creative turns that insight into something felt, not just understood. When brands solve business problems with human solutions, they create experiences worth having.
Every brief contains a human truth. A deeper insight into what people actually need and why it matters to them. Strategic creative turns that insight into something felt, not just understood. When brands solve business problems with human solutions, they create experiences worth having.

Selected work

About me

Everything I've learned about communication comes from being in a room full of half-naked humans. Teaching thousands of yoga classes also teaches you to pay attention to what's not being said.

As a history major, I learned that power is mostly about perception and context, years before I ever studied advertising. As a college professor, I learned that if people don't understand you, it’s because you don’t understand them. As a team lead, I’ve learned that every person is capable of moving mountains when the conditions are right.

I'm a multi-disciplinary creative based in California with over a decade of experience across agency, freelance, and in-house roles. I've worked with clients in food, hospitality, real estate, and tech—becoming an armchair expert in everything from hot dogs to healthcare. 

Currently at Esri leading a team of designers, and planning to keep going until the robots take over.

Capabilties

Strategy

Brand Strategy
Research & Analysis
Narrative & Storytelling

Creative

Campaign Strategy
Brand Identity
Art Direction
Packaging Design
Print & Digital Advertising

UX UI

Web & Product Design
Design Systems
CMS Migrations

AI

Midjourney - Imagery
RunwayML & SORA - Video
Claude - Coding

Clients

Tech

Esri
Toshiba

Food & Beverage

Apollo Performance
Chicken of the Sea
Dole Fruits and Vegetables
Mimi's Café
Nékter Juice Bar
Papa Johns
Wienerschnitzel
Yogurtland

Health & Wellness

Smile Brands
St. Joseph Health
Purple Yoga

Hospitality

Hilton Garden Inn

Real Estate

Irvine Company