brand designer and strategist hybrid

coaxing magic out of pixels and people since 2013

brand designer and strategist hybrid

coaxing magic out of pixels and people since 2013

Aren't business problems ultimately human problems? <br> I look for the core truth hiding inside every brief, <br>then translate that insight into work that moves people <br>and drives business forward.
Aren't business problems ultimately human problems? I look for the core truth hiding inside every brief, then translate that insight into work that moves people and drives business forward.
Aren't business problems ultimately human problems? <br> I look for the core truth hiding inside every brief, <br>then translate that insight into work that moves people <br>and drives business forward.
Aren't business problems ultimately human problems? I look for the core truth hiding inside every brief, then translate that insight into work that moves people and drives business forward.
Aren't business problems ultimately human problems? <br> I look for the core truth hiding inside every brief, <br>then translate that insight into work that moves people <br>and drives business forward.
Aren't business problems ultimately human problems? I look for the core truth hiding inside every brief, then translate that insight into work that moves people and drives business forward.
About me
I've spent a lifetime collecting perspectives in unexpected places.

I'm a California-based creative with over a decade of experience in agency, freelance, and in-house roles. I've worked with clients in food, hospitality, and tech, becoming an armchair expert in everything from hot dogs to healthcare.

I studied history and philosophy until I was told to choose a real major, so I chose art school. I've been a yoga teacher, a college professor, and a yoga college professor. An art director who makes websites. A system designer who writes copy. And a strategist who nerds out on logo design. The best roles are the ones that lift everyone up to do their best work, even if it means changing my hat every single day.

Today, I'm at Esri leading a team of designers. And I plan to keep going until the robots take over.

Capabilties

Strategy

Brand Strategy

Research & Analysis

Narrative & Storytelling

Creative

Campaign Strategy

Brand Identity

Art Direction

Packaging Design

Print & Digital Advertising

UX UI

Web & Product Design

Design Systems

CMS Migrations

AI

AI Agent Development

API Integrations

Workflow Automation

Clients

Food & Beverage

Apollo Performance

Chicken of the Sea

Dole Fruits and Vegetables

Mimi's Café

Nékter Juice Bar

Papa Johns

Wienerschnitzel

Yogurtland

Health & Wellness

Smile Brands

St. Joseph Health

Purple Yoga

Hospitality

Hilton Garden Inn

Real Estate

Irvine Company

Tech

Esri

Toshiba