Why drawing?

Because design is play. You experiment. You make a mess. You mess up, do it all over again. But design is not just how things look. It’s how they work and how they feel. It makes things make sense. To me, design is a universal language. One we all speak, through symbols, signs, systems, and patterns. Design is how we say this way. This is what matters! This is for you.

In fact, we know by now that great design is invisible. Partially because it removes friction and frustration. Mostly because it drive measurable outcomes while giving people a choice. It does not attempt to control or manipulate. It doesn’t shout, hey! look at me! Instead it says, hey you! I see you. 

Design is the framework we use to solve our own human messes. How to find our way through a crowded city. How to make a medical form suck less. How to connect to each other when we can't be in the same room. Design is responsible for how we experience the world. It's about curating moments. Moments where people can learn something. Where they feel inspired or motivated to act. And as humans always have, we make moments of beauty, where you feel the magic of someone else's creativity in your bones, just because we can.

I see design as a practice of intentional problem-solving, using both logic and creativity to communicate ideas. And I don’t have all the answers, so I stay curious and keep learning, always looking for better ways to ideate, collaborate, and serve people.