Wienerschnitzel Chili Cheese Campaign
Reimagining a global brand with a campaign to attract a whole new audience
Art Direction
New Chili Cheese Dogs and Fries
Wienerschnitzel aimed to connect with a younger audience, moving away from decades of retro animations. Embracing a gastropub-inspired style, I introduced fresh photography and bold typography.
Project Details
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Wienerschnitzel wanted to shift directions and target a younger crowd. It was my job to appeal to the foodie millennial by bringing in a bolder style and elevated food photography. Here are some examples of campaigns and product launches for Wienerschnitzel that I art directed.
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Various projects from 2014 – 2016
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Art direction for print, digital, TV , photo and video direction , reward app design
Creative Director: Courtney Betley
Copy: Leah Hollar