Nékter Juice Bar Branding
Transforming a growing juice bar with a fresh, recognizable brand identity
The Goal
Nékter wanted to modernize the look and feel of their brand to reflect a fun and approachable take on healthy-living.
Before and After
From earthy neutrals to modern and minimal
Brand Guidelines
Art Direction
Bringing the good vibes with typography
Store Fascia
New signage, new window clings
Packaging
A whole new line of bottles, cups, and cleanses
Photography by Nékter Juice Bar
Website Redesign
A whole new digital experience, including online ordering and a mobile app
Project Details
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Nékter Juice Bar is a west coast wellness staple found in many prominent shopping centers selling smoothies, juices, and healthy snacks.
They wanted a new look and feel that reflected a fun and approachable take on healthy-living and move away from the serious, neutral tones that dominated the industry in the early 2000’s.
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The new brand launched in 2015 and continues to roll out to each new store opening across California, Arizona, Nevada, Texas, Utah, Colorado, Washington, and North Carolina. According to their website Nékter plans to have 425 stores by 2026.
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All art direction and design work was completed by me with the following exceptions, which were completed by Nékter’s graphic designers:
Superfood Protein bottle
Acai Bowl Paper Cup
Some of the photography you see here was taken by Nékter.
My stellar copywriting partner: Leah Hollar