Purple Yoga Website
Refreshing a yoga studio’s website to feel welcoming and inclusive
The Goal
Update the website with a more approachable tone and a streamlined navigation experience.
During the pandemic, Purple Yoga, like many fitness clubs across the U.S. were facing shut-downs, addressing changes in venue, and advertising how they were addressing safety concerns. It was more important than ever that their website, being the first touchpoint for many clients, was welcoming and easy to use.
Information architecture
Untangling the spaghetti
The site’s structure was a tangled web of overlapping and duplicate content—like a plate of spaghetti. To simplify, I consolidated and reorganized the information architecture to align with clients’ mental models.
Navigation
Sitemap
The Impact
-
Reduced the number of menu items from 32 to 15
-
Reduced the total number of pages from 37 to 20
-
A whole new look and feel
Content Strategy
Creating an inclusive tone
The goal was communciate Purple Yoga’s approachable philosophy that yoga is for everyone and addressing top-of-mind topics like health and safety.
Wireframe Example
Project details
-
Purple Yoga needed a simpler, more user-friendly website that could be used to promote more offerings like workshops, retreats, and teacher training.
-
From kick-off to launch, this project took place over 4 months in the Summer of 2021. It was live until December 2024 and then redesigned again in-house.
-
I audited the site, mapped out the new information architecture and page content. I also created all the graphics using existing photography. I also consolidated and rewrote copy to have a simpler, more approachable tone. Squarespace was my best friend in this redesign and did the hard part.