Esri Events UX/UI
Building flexible website templates that promote 50+ annual events
The Goal
Create a repeatable website system and custom agenda application.
Esri’s event marketing team needed a versatile website template that they could use to quickly spin up websites for events of all shapes and sizes, from the 20,000-attendee User Conference in San Diego to single-day leadership summits.
Used in over 500 events and counting.
Agenda Web Application
Helping event attendees navigate hundreds of sessions and manage their schedule
Additional screens
Dark theme
Adaptable for right to left languages
The authoring application to manage agenda data
Configurable filters
Navigation
Repeatable navigation menus for every stage in the event lifecycle
Content Strategy
Content summaries and wireframes for each of the 30+ page types
UI Templates
Over 30 design templates to accommodate large and small events
Central Events Gateway Page
A new hub for all Esri events and conferences
Project Details
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When Esri migrated it’s CMS to Adobe Experience Manager, it was the perfect time to take a look at the strategy for the many event-related web pages and create a system to manage the redesign.
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2017 (all of it)
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After Alex Smailes (UX extraordinairre) conducted 6+ months of research and ran UX for the initial migration, I lead the UX and UI for all event websites from 2018-2020 (over 150 in total). I created and maintained this scalable system that includes global and secondary navigation, information architecture, content strategy, component UI, and templates for over 30 page types.