Amanda McKinley
WHAT I DO
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I set the tone, style, and overarching visual narrative for campaigns, product, and brands.
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I design identities and campaigns that tap into shared values between brands and their customers.
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I design user experiences from the ground up, working cross-functionally with all sorts of creative and strategic humans.
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I bring visuals to life through storytelling and movement. Also, wizardry.
EXPERIENCE
Over a decade of experience in art direction and interactive design, working with some of the world’s largest brands.
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Helped Wienerschnitzel keep it real. Literally. We swapped out their retro cartoons for real people and real food, making it easier for customers to trust what they were eating.
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Helped Esri translate the value of their complex technology by changing up their visual design and storytelling to be more approachable and more human. Unsexy but important, because people do a lot of good with GIS.
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Helped Dole Fruits and Vegetables’ influencers do influencer things on social media by making lots (and lots) of square and rectangle-shaped graphics advocating for healthy living.
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Helped Hilton Garden Inn show they’re more than just a business hotel with a story-driven photo shoot that captured real, intimate moments that happen when traveling with friends and family, proving that mega brands can be authentic, too.
