Branding & packaging for a juice franchise

Nékter Juice Bar is a southern California lifestyle staple found in many prominent shopping centers selling smoothies, juices, and healthy snacks.

They wanted a new look and feel that reflected a fun and approachable take on healthy-living and move away from the serious, neutral tones that dominated the industry.

This project took place over several months in 2015.

I updated Nékter’s logo and brand identity guidelines, as well as art directed the store-front fascia, packaging, print materials, point-of-purchase experiences and touch points, an app refresh, and a complete website redesign.

Copy: Leah Hollar